The Premier League has awarded the live audio visual broadcast rights for the 23-nation Middle East and North Africa region to media agency MP & Silva, reports BBC Business. The deal covers all 380 Barclays Premier League matches each season, from seasons 2013-14 to 2015-16.
Premier League chief executive Richard Scudamore said the firm would distribute league action in a "comprehensive and innovative manner".
The Middle East is home to TV networks Al Jazeera and Abu Dhabi Media.
It remains to be seen if MP & Silva is persuaded to sell on the Premier League rights to one of these major and wealthy networks.