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As featured on NewsNow: Football news

​Messi in reported 'lifetime' deal with Adidas

Lionel Messi has renewed his agreement with German sportswear giant Adidas, reportedly signing a 'lifetime' deal which will see him wear the company's apparel until the end of his playing career, reports, www.sportspromedia.com/.

29-year-old Barcelona forward Messi has long been an ambassador for the world's second largest sportswear brand and his existing deal was worth a reported US$10 million a year.

It is unclear whether the new agreement, which was confirmed by Adidas on its social media channels, is a significant increase on that, although estimates suggest it could bring him in line with the similar lifetime deal recently signed by Portuguese rival Cristiano Ronaldo with US-based sportswear firm Nike.

That was rumoured to be close to the US$1 billion lifetime arrangement Nike has in place with National Basketball Association (NBA) star LeBron James.

Ian Ferris
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Ian Ferris

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