Argentina and Barcelona star Lionel Messi has signed an endorsement deal with the Mengniu Group, reports, www.sportspromedia.com/.

Under the terms of the agreement, the five-time Ballons d'Or winner will serve as a brand ambassador for the Chinese dairy products manufacturer, adding to his partnerships with Huawei, Gatorade and a life-long deal with Adidas.

After relaunching his Chinese social media channels in May last year, Messi accumulated over one million new followers in 2017.