TCL Electronics Australia has joined Melbourne Victory as a premier partner, reports www.sportspromedia.com/.

Branding of the Victoria-based TV manufacturer will appear on the official Victory media polo shirt and on LED signage at games played at either of Victory's home grounds, the AAMI Park and the Etihad Stadium.

The company will also run fan activations offering money-can't-buy experiences in association with the club.

"Melbourne Victory is delighted to welcome TCL as an official partner for the upcoming season," said Victory chief executive Ian Robson. "We are excited about working closely with one of the leaders in worldwide electronics."