Melbourne Heart have agreed a sponsorship deal with Diabetes College, reports, www.sportspromedia.com/. The agreement will see Diabetes College's logo displayed on Heart's playing shorts for the duration of the Hyundai A-League season, in a bid to raise awareness of Type 2 diabetes.
No financial terms were announced. However, an A-League sponsorship of this nature is likely to be worth a low-six-figure sum annually.
According to an official press release, approximately 1.5 million Australian have diabetes, with 500,000 of those unaware that they have the condition.
