Melbourne Heart to be known as Sporting Melbourne

The A-League’s newest franchise currently operating as Melbourne Heart will be known as Sporting Melbourne.

The second Melbourne team was granted the11th A-League licence and have been working under the title of Heart but when they take the pitch in season 2010/11, fans will know them as Sporting Melbourne.

An inside source has revealed the club’s name and has also indicated that the club will go with a black and white colour combination or red and white hoops like Hamilton Academicals in the Scottish Premier League after conducting widespread research throughout Victoria.

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Comments (16)

ive thought about sporting as a name, just let it sit with me 4 a couple of weeks or so, and now i think it isnt such a bad name, well compared 2 the rest of them.

My vote is 4 sporting melbourne. second vote is for revolution... suppose they both hav history signifigance with melbourne, lik with us being the "sporting capital of the world" and with revolution, the eureka stockade thing...

Love the name Sporting Melbourne. Strong, traditional and a great way to attract people who might be looking to support a team but have an affinity with sport as opposed to just the world game. Sporting Lisbon and Sporting Braga both have rich traditions and it is a name with history. What better name for a team in this city of all cities. No brainer in my opinion.

Y is it Sporting?!?!?!?!?! It should b City, or at least athletic. I was hoping for red and black hoops, but red n white isnt bad either. The other codes and leagues of australia will laugh at this team, not that Heart hasnt been laughed at, but they will think we r full of ****.
I thought there were competitions for these things, but i guess heart dont really know wat the fans want, or they dont care...