Melbourne City FC have announced UBet as a major partner for the 2015/16 A-League season, reports, www.sportspromedia.com/. The deal, which will run for a single season, sees Ubet designated as the official betting partner of the club, which is part of the City Football network.
Ubet are in the midst of launching their new national brand across Australia, with the sponsorship also focused on driving awareness in Victoria.
UBet brand general manager Penny Glasson said: "Football is the fastest growing sport from a wagering perspective and Melbourne City represents a very strong partnership opportunity given their growing strength as a team and fan base within the A-League."