Birmingham City boss Alex McLeish hopes club owner Carsen Yeung is prepared to build slowly.
McLeish has just celebrated two years in charge of Blues and knows expectation levels are rising after their current run of 11 points from five games lifted them into 11th spot in the Barclays Premier League.
He said: "Are the new owners looking for gradual progress? I hope that is the view of the owners because in general terms sometimes people who run football clubs can lose perspective of the whole thing.
"Roy Hodgson recently made a good point when talking about taking Blackburn to Europe and then getting sacked the next season because things went against him, injuries, whatever.
"That is the fickleness of football. Middle of the table wasn't enough for them. It would be good if the people you are employed by can get a better perspective of that side of it.
"I would like to be here for the long haul and build a club but it is not an overnight job - and never is with these things."
McLeish claimed: "The short-term aim is to make sure we are in the Premier League at the end of the season and I know I can help the players here by bringing in two or three decent quality players in January.
"Where would I hope Birmingham are in two years? I would hope we can be still in the league but maybe competing in the middle part of the league.
"But, if we are talking about us getting in Europe, I wouldn't want to be looking too far ahead."