Cole has questioned how valuable McClaren feels he is to the England cause having substituted the Chelsea man against Germany last month.
However, it appears Cole remains a firm favourite and a virtual certainty to retain his spot on the left-hand side of McClaren's midfield.
"Joe is very valuable to England," said McClaren.
"He hardly played for us last season and we missed him.
"He showed how important he is when he came back against Estonia in the summer and scored.
"I have made a point to him about his performances and he knows what he has to do."