Juventus GM Beppe Marotta hopes other Serie A clubs can follow their lead by building new stadia.
Marotta was asked about the Juventus Stadium, which is setting the benchmark for other Serie A clubs.
"It is the example to be followed. Most Italian stadiums are cathedrals in the desert, used only during the games. Our stadium has a daily life of its own and on match day welcomes spectators not just for the game, but to spend many enjoyable hours together.
"Directors also have a social responsibility towards the lads in the youth academy. They hope to become professionals, but Italian football will only allow three out of a hundred to achieve that aim.
"Therefore we wanted to become the first Italian football club to create our own college to ensure the players can combine sporting activity with learning and accompany them towards their diplomas."
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