Juventus GM Beppe Marotta is convinced of success this season.
After finishing the last two campaigns in seventh place, the Turin director believes that the side can improve significantly this time around.
"The championship is very balanced," he said. "The word 'Scudetto' forms part of Juve's vocabulary, therefore it's always a target to reach.
"The objective is to finish in the top three, therefore you're also fighting for something important. We face every game with the aim of winning.
"The big teams' target is to fight for the title, but in this race other teams can participate, such as Udinese who play second fiddle to the others only on paper."