Manchester United are losing major sponsors Audi.

The Daily Mail says Audi, who had a platinum level endorsement deal that included supplying cars to the team and management, are not renewing a contract which ended last week. Instead, a new Audi UK marketing director wants to redirect the United budget to TV advertising. And glamour property United being discarded will cause huge concern to those in the sports industry searching for backers.

Players such as Ryan Giggs, Rio Ferdinand, Edwin van der Sar, Ji-sung Park and Paul Scholes, who all drive Audis, have had to return their cars.