Manchester United striker Dimitar Berbatov is quick to refute the argument that his laid-back approach on the pitch means he does not care.
Berbatov shared the Premier League's Golden Boot prize with Carlos Tevez as United claimed a record 19th title yet, surprisingly he did not even manage a place on the bench for the Champions League final, a decision which is said to have devastated the Bulgarian.
Speaking exclusively to Press Association Sport, he was keen to set the record straight about his attitude to the game.
"I am a very proud person," said the 30-year-old.
"I don't like to show my weaknesses. I don't want to show my emotions in public.
"That is why people probably sometimes misjudge me."
"Yes," he said, when asked if the claim he does not care bothers him.
"I always play like this. That is what got me here.
"You are not going to see me puffing around the pitch. There is a saying in Bulgaria that great quality doesn't require much effort."