Man Utd, Real Madrid dominate global shirt sales as Chelsea make huge strides

Manchester United and Real Madrid have dominated kit sales over the past five years.

Manchester United and Real Madrid have dominated kit sales over the past five years.

United (Nike) and Real (Adidas) have sold an average of 1.4m official replica shirts globally each year in the past five years – more than any other clubs in the world.

Barcelona are No3 on the sales list (Nike, average 1.15m sales a year) followed by Chelsea in fourth place (adidas, 910,000).

The top 10 also includes Bayern Munich (adidas), Liverpool (adidas during the research period, now Warrior), Arsenal (Nike), Juventus (Nike), Inter Milan (Nike) and Milan (adidas).

Veteran analyst Dr Peter Rohlmann and his team at the consulting bureau, PR Marketing, put the figures together.

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