Manchester United have signed a multi-year deal with MoPlay, a mobile sports betting and gaming company, reports, www.sportspromedia.com/.

The global partnership between the Premier League club and the Addison Global-owned brand will see the two working alongside each other to create exclusive content for fans, as well as launching worldwide activations.

Richard Arnold, group managing director of Manchester United, said: "MoPlay are an innovative and dynamic company looking to further enhance our fans' gaming experience. They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey."

Juergen Reutter, chief executive of MoPlay, added: "We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.

"As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for."