Manchester United have opened an official office in London!
One member of staff has already moved south from Old Trafford, with the prospect of more to follow.
United justify the move by saying that the amount of travelling needed to secure and maintain the new sponsorship arrangements makes it easier to base the team in London.
But fans still opposed to the club's ownership by the Florida-based Glazer family may question whether this is another sign that United are losing touch with their Manchester roots.