Manchester United chief Ed Woodward has revealed Premier League football is now a ratings winner on US television.
Free-to-air NBC are covering the Premier League this season.
Woodward said: "In the last three years the number of people watching Manchester United has gone up by between 30 and 35 per cent each year. NBC reported peak viewership for our game against Chelsea last month was the biggest weekday afternoon audience since the Olympics.
"It is moving away from being a niche sport and into the territory of competing with some of the top sports in the country."