Man Utd, Liverpool regarded bigger brands than NBA

Manchester United and Liverpool have been named the top two "most influential brands" in football.

Manchester United and Liverpool have been named the top two "most influential brands" in football.

United finished second in the Licensing.biz Power List, as voted for by a panel of independent judges, with only the London 2012 Olympic Games considered as a more influential brand in sport.

The website's editor Samantha Loveday said: “It is a reflection of the properties which the industry itself believes have made the most impact over the past 12 months."

Most influential brands in licensing: Sports:

1. London 2012 Olympic Games

2. Manchester United FC

3. England Rugby

4. Wimbledon

5. Liverpool FC

6. FC Barcelona

=7. NBA

=7. Chelsea FC

9. Tour De France

=10. Arsenal FC

=10. Premier League

 
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