"Chicharito has to accept the challenge and be patient because that is the only way forward, just as Ole (Solskjaer) showed," Cole told the Manchester Evening News. "It is a challenge for everyone in the United squad. Everyone has their own battles when you have so much competition.
"I was the fortunate one in that era because I was first-choice with Dwight Yorke and we were scoring a lot of goals together. But Ole got his head down and worked and it came right. I know what Chicharito is going through because something similar happened to me.
"After joining Newcastle from Bristol City I scored goals and then we were promoted to the Premier League. In my first season at that level I scored 34 league goals and 41 in all competitions.
"After that season people were saying watch out for second-season syndrome and all that and I just shrugged and said, 'Yeah whatever!'
"But then you realise they were talking sense and were dead right. The second campaign it was a lot harder. You maybe stop doing things you were good at, opponents also get to know how to stop you.
"From an unknown you have suddenly become a player they will do their homework on and will know everything you did the previous season. It can be tough going. But you have to work your way through it. Chicharito will have found last year that opponents had wised up to him. They knew what to expect.
"But it is all about learning from that and improving. I remember when I joined United from Newcastle and the then assistant Brian Kidd said to me, 'If you think just 41 goals is good enough here at old Trafford, you are wrong'.
"I thought Kiddo had grown three heads! But he was bang on. Yes, you have to score goals but it is also about being a team player. I had to learn that. It was part of the education."