Manchester United will demand Nike cough up a record fee to continue their relationship when their sponsorship deal expires next year. The Daily Mail says United will be looking to negotiate sports merchandising giants Nike's biggest-ever sponsorship deal when they begin renewal talks over Old Trafford kit supply in February.

The 13-year Nike agreement with United that expires in 2015 is worth £303million, plus a profit share on retail sales.

And United chief of staff Ed Woodward, who presides over the club's extraordinary commercial operation, is looking for a 'major increase' from Nike.

He will be sure to remind Nike that shirt sponsorship has risen more than six fold in the same period - from Vodafone's £8m to the £52m a year Chevrolet will be forking out from the 2014-15 season.

These potential figures could even see a £1billion deal if Nike sign up for a similar length of time.