Manchester United chief Ed Woodward talked up the club's global appeal during yesterday's financial report presentation. United's revenue is down by 10 per cent due to their lack of Champions League football.
But presented the absence from the European elite as a temporary state of affairs, during which the appetite for United was continuing relentlessly. He cited Google searches for Angel di Maria - "a 12 times increase on Google on the day of his transfer from Real Madrid" - and Falcao - "a ten-times increase in searches compared with the day he signed [for Monaco] from Atletico [Madrid.]" Blind's Twitter following increased by 72 per cent when he signed for United, Woodward added, "with his daily increase up an incredible 50 times."
All this comes with the 160 articles and 13,500 social media posts which flow from each of the 150 pieces published on United's website each month.
