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Man Utd, Chelsea lag behind Spanish giants on 'brand value' table

Despite their record financial results last week, Arsenal still lag behind in brand value, it has been revealed.

The Times says BBDO Consulting has released a report on the "brand value" of Europe's football clubs and the top two places are filled by Spain. Although the values are little more than a marketing exercise, they demonstrate what the accountants think.

Real Madrid are top, valued at a shade more than €1 billion (about £696 million), with Barcelona second at €948 million. Manchester United are third with a notional value of €922 million, followed by Chelsea at €828 million, although these calculations were before the José Mourinho debacle.

Arsenal come in eighth at €712 million and Liverpool are tenth, with their brand value calculated at €645 million.

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Tribal Football Staff

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