Manchester United have agreed a three-year sponsorship deal with luxury watchmaker Bulova, reports, www.sportspromedia.com/. The agreement will see the New York City-headquartered brand become the Red Devils' official timekeeper and global partner until the end of the 2015/16 season.
Under the deal, Bulova will receive brand exposure on scoreboards at United's Old Trafford home ground, feature on digital advertising boards during all Premier League matches and produce a series of watches featuring the club's crest.
Additionally, a range of Bulova watches will be displayed around Old Trafford, including in the team's dressing room, at United's newly renamed Aon Training Complex and at the club's offices in Manchester, London and Hong Kong.