Manchester United boss Sir Alex Ferguson questions if young players can handle the profile of being a Premier League star.

Ferguson fears players are unprepared for celebrity culture in its 21st century form.

"They are almost like film celebrities rather than football players," Ferguson told Yahoo. "You hope that by having long enough time with your players that they understand how fragile that celebrity status can be in terms of one minute you're a star and the next minute you're not.

"Dealing with success is a bit more difficult today for young people because of television and the headlines they can get, so you work with them to keep their feet on the ground. I say to them all of the time 'go back to your mother as the same person you were when you arrived'."