Manchester United boss Sir Alex Ferguson is still upset with Manchester City's Carlos Tevez poster last year.
Although it did recently win the Best Marketing award at the MBNA north west Football Awards, it did not do City much good on the pitch given United won three of the four derby meetings between the two clubs last term and City failed to secure a Champions League spot.
The poster has gone but Ferguson has chosen the eve of this season's first encounter between Manchester's halves of red and blue at Eastlands to confirm his views.
"I don't know how it was created, probably some advertising gimmick at City, but I don't think they can be proud of it," Ferguson said.
"I said it was stupid at the time. They probably think that now. I don't see how they thought it would get more points off us when it came to playing on a football pitch.
"Maybe it was worthwhile for some of the supporters but I think a lot of them were embarrassed. They would rather see that trophy being paraded through the city before they start screaming from the rooftops."