Manchester United boss Sir Alex Ferguson insists he isn't bothered by the constant transfer speculation linking Cristiano Ronaldo with Real Madrid. Only last week his lack of a goal celebration against Celtic was analysed and cited as evidence he would prefer to be in Spain.
"I don't know if it bothers Cristiano but it doesn't bother me," said Ferguson.
"There is so much sensationalism today because of the pressure people are under to deliver headline stories. It is very difficult to get yourself annoyed about it."
Amid the frenzied atmosphere of the Premier League, it is hard to imagine anyone actually enjoying a game or performance.
Yet Ferguson feels that way about Ronaldo. As the tricks have slowly given way to effective ways of beating opponents, so the 23-year-old's talent has become more useful.
And, like most fans, Ferguson still gets a shudder of excitement when he sees the Portugal star take possession.
"I really enjoy watching him play," said Ferguson. "It is fantastic."