Manchester United boss Sir Alex Ferguson feels for West Ham United counterpart Sam Allardyce over his battle at Newcastle United.

Ferguson sympathises with ­Allardyce's Geordie experience.

After that dream died the ­experienced boss was tasked with ­transforming struggling clubs again.

Ferguson said: "Sam will be more disappointed with the ­Newcastle situation. He was unlucky a new owner came in wanting a certain type of manager and he did not get a chance to be at a really big club. Now he has to focus on West Ham and move on. I'm pleased he's up and I just need to make sure the wine is good!"