Manchester United have announced an amazing £750million sponsorship deal with adidas. The announcement comes six days after Nike pulled out of negotiations over a new deal because it felt United were demanding too much money.
The adidas agreement, described in a statement as "a global technical sponsorship and dual branded licensing deal", will run for 10 years from the 2015-16 season.
It is the largest of its kind in world sport and dwarfs the likes of adidas' deal with Real Madrid and Nike's with Barcelona, as well as Arsenal's agreement with Puma announced earlier this year.
The deal with Nike, United's kit manufacturer since 2002, runs out at the end of the forthcoming season.
A United statement read: "Manchester United plc has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750million, subject to certain adjustments, beginning with the 2015-2016 campaign.
"For the 2014-2015 season, Nike will continue in its role of technical sponsor and trademark licensee."
