Manchester United have joined the trend of having a shirt sleeve sponsor for the upcoming season.

The Premier League allowed sleeve sponsorship at the start of the 2017-2018 season.

Now United have a partnership with Kohler, a kitchen and bathroom products company, which will see them carry a sleeve sponsor for the first time.

Announcing the deal, United's Group Managing Director, Richard Arnold, said: "It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men's and women's teams.

"Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.

"Kohler is known around the world not only for its cutting-edge design and luxury products but also a genuine commitment to stewardship and sustainability and is an exciting addition to our family of commercial partners."

David Kohler, the President and CEO of Kohler Co., added: "Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet.

"Manchester United embodies sustained excellence in everything they do and our shared values are a perfect match as we expand our fast-growing international presence into new regions with purpose and a meaningful presence."