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Man Utd and Azerbaijani telecommunications company reach agreement

Manchester United has signed an exclusive partnership with Azerbaijani telecommunications company Bakcell, reports SportsPro. The partnership, financial terms of which were not released, will make Bakcell the first telecommunications and broadcasting partner of Manchester United in Azerbaijan.

As part of the agreement, Bakcell will distribute unique Manchester United related content in Azerbijan, including online content and coverage of the club's TV channel MUTV.

Bakcell chief executive Richard Shearer said: "Through this project we want to deliver football to lovers and fans of football, which is the first sport in the world. Bakcell subscribers will be able to get news, video snippets of the latest games, ring tones, wallpapers and much more."

This is not Bakcell's first soccer partnership, the company also sponsored the Fifa under-17 Women's World Cup which was held in Azerbaijan earlier this year.

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Dave Williams

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