Manchester City's season ticket sales for next season are up 30 per cent on this time last year.
"We are pleased with the way things are going but I will not be satisfied until the ground is full every week - that is my job," said head of marketing Matt Lowery.
"Where the final season ticket tally finishes will depend a lot on what happens in the summer in terms of signings, but selling more seats is a long campaign which we have started early and that has, so far, gone well.
"We have been delighted with attendances this year because lots of the kick-off times have been changed for television. In terms of increases on last season's gates we have the second biggest in the Premier League."