Manchester City are building a global campaign around star striker Sergio Aguero.

The Sun says the striker's title-clinching goal played its part in pushing the Premier League's domestic TV deal to an unbelievable £3billion.

City have earmarked the Argentina superstar to be the face of efforts to boost the club's global profile and income.

Clean-cut Aguero is more marketable than the likes of stroppy Carlos Tevez.

His cartoon character nickname 'Kun' provides an extra hook in the Far East - and he gives obvious inroads into South America and the Hispanic market in the US.