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Man City marketing chiefs planning for Ronaldinho-mania

Manchester City's marketing chiefs have already begun discussing strategies with how to cope with the prospect of handling the profile of Barcelona superstar Ronaldinho.

The Daily Mail says initial talks have even taken place on the shirt Ronaldinho will wear - City's No 10 - and how the club will cope with the commercial pressures of such a signing.

Barcelona's club shop, for instance, was dominated by Ronaldinho dolls, keyrings, posters, games and his own range of kits and balls.

He is also one of the faces of EA Sports computer games and remains a popular 'brand' because of his range of tricks.

The City board, however, know the deal will only work commercially if Ronaldinho is delivering on the pitch.

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Tribal Football Staff

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