Man City land stunning Nissan deal "worth in excess of £20M"

Manchester City have landed a stunning sponsorship with Japanese car makers Nissan.
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Manchester City have landed a stunning sponsorship with Japanese car makers Nissan.

The Daily Mail says the deal is worth ‘10s of millions’ to Manchester City and it is the biggest automotive partnership in the Barclays Premier League.

Nissan become the official automotive partner of Manchester City, in a deal that is understood to dwarf other deals of its kind in the Premier League, such as Chelsea’s partnership with Audi and Arsenal’s arrangement with Citroen.

Manchester United’s partnership with Chevrolet is worth considerably more but that is a unique case as it is a kit deal that allows the American company to sponsor United’s shirts.

The five-year deal, which will certainly be worth in excess of £20million to City and potentially more, grants Nissan significant brand presence at the Etihad Stadium and on City’s digital platforms. Nissan electric vehicles will also be used when the eagerly awaited City academy campus opens up later in 2014.

 
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