Manchester City goalkeeper Joe Hart is set to lose his deal with Head & Shoulders.

The Sun says the England keeper was dropped by new Blues' boss Pep Guardiola and banished on loan to Italian side Torino for the season.

Now bosses at the shampoo firm are unlikely to renew his £100,000-a-year deal.

A source said: “Joe was always a cheap option for the brand.

“But the feeling is now he is yesterday's man and it is time to look for someone new."

Hart signed his lucrative deal with Head & Shoulders in 2012.