Manchester City have finalised what has been described as a "ground-breaking" new partnership with Chinese lottery firm DJI Holdings, reports, www.sportspromedia.com/. The deal, which is restricted to China, entitles DJI lottery players to access 'exclusive information' about the club, as well as special offers.
No financial details were made available.
"We are extremely excited about our partnership with DJI," said Tom Glick, Manchester City's chief business officer. "China is a huge and growing consumer market. DJI is a pioneer in providing exclusive and unique content and games for its players in China."
"As we expand our commercial partners across the globe," Glick added, "we want to work with partners, like DJI, who are established and well-connected in their market, but also looking for innovative ways to activate our partnership. We believe this will be an excellent fit for both of our brands."
