Manchester City boss Sven Goran Eriksson says the Premiership is the best league in the world.
He told City's website: "Some years ago, maybe the best football you could see was in Italy, today the best football you can see is in the Premier League. That's a change and maybe Italy will come back.
"The crowds there are not as big as they were five, six, seven years ago. In Germany the crowds are incredibly big and I think it goes in waves.
"We should be happy here in this country because the Premier League is the maximum today."
Eriksson puts the cycle of change down to a few reasons, saying: "Football changes now and then. With the Bosman case it changed, then TV came in and a lot of games are shown all over now.
"You don't always play Saturday 3pm, all the games are played at different days and times, you play Sunday, Monday. So that's changed football, for the better.
"Suddenly we have rich men from different parts of the world coming to buy clubs and of course that makes the money big in football. If the money is bigger then the football will be better.
"Teams like, I hope, ourselves, Aston Villa, Tottenham and Newcastle are better than they were before. It's tighter this season and I think it's good for the league. It means it's getting better and better.
"Some years ago teams won the league only losing one, maybe two games, but I think this season no-one will go through losing just once. It's much tougher."