Malaysian government row over Cardiff sponsorship

Cardiff City's potential sponsorship agreement with the Malaysian Tourism Board has come under severe criticism.

Cardiff City's potential sponsorship agreement with the Malaysian Tourism Board has come under severe criticism.

Opposition MP Hee Loy Sian alleged that a potential part sponsorship deal of the Bluebirds by the government’s ministry of tourism costing £3m was “wasteful” and would not result in sufficient extra tourists visiting Malaysia to make the cost worthwhile, reports the Western Mail.

In a written reply to the opposition MP, Tourism Minister Datuk Seri Nazri Aziz said the kit sponsorship deal was undertaken as Premiership broadcasts reached a global audience of 720m people across 80 media partners.

The Minister revealed the deal was worth £7.35m in total, but the ministry was contributing less than half that amount.

 
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