Sir John Madejski is determined to find a new owner to take hold of the remaining 49% of the Reading Football Club.
Madejski sold 51% of his share to Anton Zingarevich in 2012 with the Russian businessman promising to purchase the remaining per cent in September.
But Zingarevich did not meet the deadline to complete purchase and reportedly has not been sighted at the Berkshire club recently prompting Madejski to pursue another investor willing to buy in to the Royals.
"I will try not to make the same mistake again of finding somebody who doesn't see the whole thing through," he told the Reading Evening Post.
"It's very important that we find somebody that can see the job done.
"It's an open secret that Reading is up for sale and somebody that has the deep pockets to purchase the club has a fantastic opportunity.
"Anybody that gets involved in football has to have a big heart to start off with. Clearly we need somebody with those deep pockets, any football club does.
"Football is very mercurial and it's not for the faint-hearted. It's not for people without very deep pockets, let's make no mistake about that."
He added: "There are always prospective buyers, but there is nothing firm at the moment."
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