Sunderland have signed Nip+Man as the team's official male grooming partner, reports, www.sportspromedia.com/. Under the agreement Nip+Man, a sister company of the already successful Nip+Fab women's skincare range, will provide its range of products including After Shave Power Lotion, Manotex and Power Workout Fix to Sunderland's players.

The targeted skincare and body-care solutions brand, which was launched in May, will also receive promotion through branding across the team dugouts at the Stadium of Light.

"As a bespoke male grooming product, football offers Nip+Man a fantastic platform on which to increase the reach of their fledgling brand and access their target audience," said Gary Hutchinson, the commercial director of SAFC.

"We are pleased to welcome Nip+Man to Sunderland AFC and look forward to working with them."