Liverpool's owners have branded Reds fans as "customers".

The Mirror reports in the 'portfolio' section of the Fenway Sports Management site the company have used Liverpool as an example of where they are "transforming fans into customers".

The statement comes amid a huge backlash against the club's new ticket pricing system that has introduced the first £1,000 season ticket and £77 match day tickets.

The official Liverpool Supporters' Committee (LSC) branded the new ticket pricing structure as "morally unjustifiable".