Liverpool in Qatari talks over shirt and stadium sponsorship deal

Liverpool are being linked to a massive sponsorship agreement with Qatari telecom firm Ooredoo.
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Liverpool are being linked to a massive sponsorship agreement with Qatari telecom firm Ooredoo.

Standard Chartered, Liverpool's current shirt sponsors, have 18 months remaining on the £20million per year deal they agreed in September 2009 and are currently in talks with the Anfield club about extending those terms.

Liverpool had granted Standard Chartered a period of exclusivity to broker new improved terms.

But a spokesman for Ooredoo said on Al Jeezera's website: '"The goal was to sponsor a big English club with a huge history. Our search included Arsenal and Manchester United but the former two have long sponsorship deals and the same applies to Manchester City so Liverpool is the only club available right now.

"We want to sponsor the club in full. We want to sponsor the stadium (possibly rename it) as well as the club's kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.

"We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study. It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football."

 
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