Liverpool are expanding their front office into Asia.

Reds managing director Ian Ayre has revealed offices are due to soon open in the region.

Ayre told the Liverpool Echo: "We plan to open two offices in Asia, I won't say where because we are negotiating the rent. We already have people in Singapore.

"We are looking at our online offering, we need to localise that. If you are a fan in Malaysia you should be able to consume products in your language and in a currency that fits.

"We did a lot of research into why is it that we [only] get eight million unique users coming to our website in English?

"Our big focus is localisation of language and product."