Liverpool are opening an office in London to strengthen their commercial division.
Billy Hogan will be in charge of the running of the London arm of Liverpool's commercial operation.
Ian Ayre, the club's chief executive officer, commented: "A lot has been achieved this year for the club's commercial drive, with nine new partners joining in almost as many months. It makes sense to open a London office, which will help us continue our commercial growth and service our expanding international business.
"As a partner, the only way to experience and understand Liverpool FC is to visit Anfield. However, this new office, in one of the world's financial capitals, will provide a great location to begin talks with potential sponsors and help us better provide for our partners."
