Liverpool has launched a partnership with Chinese-owned Australasian mobile device brand Alcatel.
The agreement between the two parties will benefit Australian and New Zealand Liverpool fans who will now get unprecedented access to their favourite team.
A report on Liverpool's official website reads: "The three-year deal will see a wide range of marketing and promotional activity undertaken across both territories.
"The partnership will enable Alcatel to utilise the club's popularity in Australasia to increase brand awareness and help consolidate the company's position within the market.
"The partnership also sees Alcatel benefit from Liverpool FC's reach through digital marketing and social media channels, as well as offering supporters access to money-can't-buy experiences with the Reds."
Liverpool FC chief commercial officer Billy Hogan said: "We have a huge fan base in Australia and New Zealand.
"During our pre-season tours in 2013 and 2015, we saw over 200,000 supporters turn out for LFC's sold out games in Melbourne, Brisbane and Adelaide."