And the turmoil in his private life could come back to haunt him on the pitch, claims Souness.
Souness told the Daily Star Sunday: "It's easy to understand why young, fit men, who are so used to getting everything handed to them, don't have the moral fibre to resist temptation.
"Wayne Rooney couldn't resist and now he's paying the price."
Souey continued: "The only person in their life that says 'no' to them is often their team manager and they're walking on hot coals when they do.
"Even ordinary players these days think they're something special because they earn so much money and they're keenly aware that they have all the power and don't have to listen to a manager if they don't want to.
"If a manager tells them something they don't like to hear, they're straight on to their agent and demanding a transfer, which they usually get.
"They earn huge money, drive the best cars and wear the finest clothes and the only price on the ticket is that they have to live in a goldfish bowl where everyone wants a piece of them.
"The price of that ticket can be a quite expensive one as John Terry and now Rooney have found out.
"But they weren't the first and they certainly won't be the last."