Liverpool are set to introduce a new mascot this season.
Liverpool have unveiled a new mascot - a life-size Liver Bird called 'Mighty Red' - in a bid to appeal to younger fans.
The Daily Mail says the character, which made its first appearance at a children's party on Sunday afternoon, is loosely based on the Liver Bird, a symbol of the city, and is seen on the club badge.
It will be used to entertain kids at community events.
One fan said: "It looks ridiculous. We'll be a laughing stock if this thing appears on the touchline. It's just more Americanisation of the club.
"While it's fine for the kids - it will be good at children's parties - and is marginally better than the utterly dreadful Olympics mascots, just keep it away from Anfield."