The prestigious international youth tournament in Northern Ireland attracts the best talent from across the globe and the Reds boss believes it's the perfect stage for the club's Academy youngsters to continue their development.
"Youth football is about experiences and the more good experiences you can get, the better you become," Rodgers told the Liverpool Echo.
"The Milk Cup is a great breeding ground for young talent and players enjoy being part of it. It is one of the best experiences you will ever have in your life as a young footballer.
"It's been going 31 years and most of the top players throughout the world have played in it.
"Going back years ago to when I played there, Liverpool were there and were a great draw, attracting big crowds.
"We have a huge support both in the north and the south so it's going to be great for the Irish people to see the talent we've got here coming through.
"Wherever you go in the world, players will tell you about the Milk Cup.
"Daniel Agger played in it for Denmark and absolutely loved it.
"Our young players will be going there and playing against top teams like the World Club champions Corinthians.
"It's a really good tournament and I'm really proud that we're associated with it."