Liverpool are considering selling the naming rights for the new main stand at Anfield in a bid to finance the £75m redevelopment cost of the stadium, reports The Guardian. The Reds new chief commercial officer has admitted that the club are exploring the possibility of financing the redevelopment with help from an outside source but ruled out the possibility that the stadium as a whole could be renamed.
"The new main stand is going to be a big focus for all of us. The process is still ongoing. We're getting closer to certainty but we're not there yet," Fenway Sports Group's Billy Hogan told the Liverpool Echo.
"When that certainty arrives, from a commercial standpoint we'll be ready to get to work on that. We wouldn't consider selling naming rights for the stadium as a whole but in terms of the name of the main stand that's something we will look at. We'll be looking to bring in a number of new partners. A naming partnership for the stand would make sense."
