Liverpool are ready to sell the naming rights to their new Stanley Park stadium.

The club's commercial director Ian Ayre announced that plans are under way to top the £100million Arsenal raised for calling their new ground the Emirates Stadium.

Liverpool will press ahead with building work once an initiative to raise £120m extra investment is concluded in the next couple of months.

Ayre said: "Naming rights is now an accepted part of building any new football venue, and as one of few global brands in the game, it would be crazy of us not to tap into that opportunity."